One Less Bag.

Each bag you send us is one less that has
to be manufactured from raw materials.
Small steps add up to big impact.

Building a New Reuse and Recycling System from Scratch.

Reusable shopping bags come in an almost infinite variety of sizes, materials, and conditions. Together we are building a nation-wide, comprehensive and efficient program to keep them In Rotation.

The Reusables

Over 90% of the bags we receive are still reusable. No tears, no big stains? We sort them by material type and size, then put them in inventory and send to qualified partners, eliminating the need to manufacture new bags.

Material Recovery

If bags are too damaged or stained, these bags are sorted by material for end-of-life processing. Mono-material bags are the most easily recycled, but many bags incorporate a number of different kinds of plastic or natural fibers, complicating the processing.


The Future

In Rotation is working with stakeholders throughout the industry to make the collection and processing of reusable bags more efficient and effective.
This includes:

Incorporating an In Rotation label to simplify sorting and material identification.

Mono-material
manufacturing to
simplify recycling.

Partnering with
best-in-class
recycling companies.


Scaling the reuse and
recycling of plastics is hard.


We will share every step of our journey building In Rotation, including naming all of our recycling partners as they join the program.